The word 'Branding' brings with it many things in relation to business and design. According to Wikipedia, a Brand is: "A name, term, design, symbol, or other feature that distinguishes an organisation or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising". Easy, right? So then 'Branding' is the act of putting that into play for your business.
How is this achieved? Simply, the basis of a good Brand, scratch that, a REALLY GOOD Brand, is the ability to adapt to a myriad of canditions and therefore uses, IE: Branding. be it a Flyer, an Annual Report, Stationey, Advertising, even your Logo etched onto the glass of your office door are all the types of things a Brand must be capable of doing.
Add to that, where your business is now, may be quite different from where it is in say five years time. The need for your brand to be adaptable is key, now and in the years to come. This is why a Brand/Logo is one of the most impotant decisions your business will make as this paves the way for its use in all things for your business.
Successful business branding is not, and should not be, the cheapest thing you do. It deserves time, research, patince and solid design thought. It is more than just the sum of its parts. It is important as the first step to paving a useable, adaptive and positive design depiction of your business. Talk to us to see how we can help.
Eyecue Design knows branding. We create modern, memorable and eye-catching Agency quality business logos & design that will serve your business well, now and well into the future...