What makes Business Logo Design so critical?

In any sense, the design of a logo for your business is critical. It needs to be considered, researched, universally adaptable and definable by your core market. With these elements, your logo will become your 'Brand'. This is the critical part, without the before mentioned aspects of consideration, your 'brand' will be ...weak

Limitation of liability

As far as the law permits, and other than as set out specifically herein, Eyecue Design:

(a) gives no warranty or undertaking;

(b) makes no representations or promises regarding the Advertising and Promotional Materials, their characteristics, performance or suitability for The Client's purposes, and all implied warranties, undertakings, representations, terms, conditions and promises are excluded.

Eyecue Design will not be liable for any special, indirect or consequential damages, loss of profit, goodwill, revenue or loss of anticipated saving or loss, or corruption of data arising as a result of a breach of the terms and conditions of this Agreement by that other party or as a result of a breach of duty of care or negligence arising at law.

Eyecue Design is not responsible for any statement or representation concerning the Advertising and Promotional Materials made by any other person and The Client acknowledges that it has not relied on any such statements or representations.

Eyecue Design does not promise that the Advertising and Promotional Materials will operate continuously or be free of errors.

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Indemnity

The client agrees to indemnify and hold harmless the designer from any and all claims, demands, losses, causes of action, damage, lawsuits, judgments, including attorneys' fees and costs, but only to the extent caused by, arising out of, the work supplied by the designer.

Artwork payments

All artwork requires a deposit, unless The Client whom is requesting the service is an approved client with an account history with Creative Imagery.

Final payment will still be billed and expected to be paid, regardless if Creative Imagery is not able to complete the project due to the client not providing the material and/or feedback essential for Creative Imagery to finalise project.

Any artwork/ graphics remain the property of Creative Imagery until all outstanding accounts are paid in full.

Overdue Payments
Overdue accounts will be charged 15% interest per annum calculated daily from the due date and an administrative fee of $25.00 for each reminder sent by Creative Imagery seeking payment of an overdue account.

Creative Imagery reserves the right to pass non settled accounts to the Magistrates Court to pursue payment; non-payment can result in writs & court judgements being added to The Client's credit rating.

Following consistent non-payment of an invoice our Solicitors will contact the client in question, with a view to taking the matter further and if need be to seek payment through legal procedures, and if necessary court summons. Legal fees & court costs will be at the cost of The Client.

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IP

Ownership of all IP Rights associated with the Advertising and Promotional Materials vest and remain vested in Creative Imagery. The Client agrees that all IP Rights, whether currently existing or arising in future, are the absolute property of Creative Imagery for the full term of such IP Rights, throughout the world. Creative Imagery grants to The Client a non-exclusive licence to use the Advertising and Promotional Materials for all purposes within the reasonable contemplation of the parties. The Licence starts on the date of delivery of the Advertising and Promotional Materials.